“Content analysis is a research method for the objective, systematic and quantitative description for the content of the communication.” – Bernard Berelson If you ask me, content analysis refers to a popular technique used by many researchers to investigate the content of documents, media and other such material, where the sorting out and recording process […]
The study of sociology is beneficial for both the individual and society. However, before embarking upon a research, it is evident that sociologists have to decide what they are going to study. But, this choice can be affected by several factors which you will discover below. 1.Values The researcher’s values and beliefs will definitely play […]
There have been many concepts and methodologies in the world of social science and today, we will discover one of them: critical social science! The Nature of Critical Social Science Critical social science embraces all those approaches in sociology that aim to be critical of society in order to facilitate social change. Criticism of some […]
In the previous article, we discussed the Quantitative research method used by positivists. Today we shall look at the other side of the coin. Qualitative Research Tradition: Interpretivists or anti-positivists refer to sociologists who choose the qualitative research tradition. This research method is more commonly known as a field experiment. This method’s main objective is […]
The main purpose of sociologists is to study human behaviours and to detect the meanings and motives behind these behaviours. However, to carry out their study of social lives, sociologists must choose their research methods. Let’s become a sociologist for a day and learn more about the research methodology! Quantitative Research Tradition: Researchers who choose […]
