The widespread access to the internet has levelled the retail playing field, making it easy for individuals and businesses to sell products without geographic limitation. In 2020, U.S. e-commerce sales, thanks to a boost due to the COVID-19 pandemic, grew 44% and represented more than 21% of total retail sales, according to various reliable sources. […]
Welcome back to part 2 of our e-commerce search engine optimization crash course. As we mentioned in part one, this article was developed with help from our friends at Linkeo Ltd. Today, we’ll be looking at detailed instructions for an effective e-commerce SEO strategy, starting with: Use the Right Keywords Yes, keywords still matter. While […]
If you want to get more traffic and sales to your e-commerce website, then on-page SEO is a critical first step. There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of e-commerce entrepreneurs the same way that the experts at Linkeo […]
It’s no real secret that working with online influencers to promote your brand can yield some great rewards. Finding influencers is becoming much easier to find thanks to marketplaces and search tools, but finding the RIGHT influencers is much more of a challenge. If you want your influencer marketing campaign to bring an impressive ROI, […]
All E-commerce business owners know that for their brand to thrive they need sales. Crucially, they need sales from new customers, but those don’t always come easy. This leaves many trying to answer the essential question: “How do I generate potential E-commerce leads to my website?” Creating a bullet-proof lead generation machine that fuels business […]
E-commerce platforms offer unlimited opportunities for small to midsize businesses to increase sales, but they are also prime targets for cybercrime and online fraud, due to their lower probability of having robust online security in place to protect customers’ payment data. Unlike major corporations who enjoy the luxury of having their own in-house IT security […]
As an e-commerce, it’s almost a given that the bulk of your clients will be making payments online. Ensuring you have a working knowledge of how the payment process works is therefore vital. In this article, we will therefore be looking at a few key topics, namely: how the online payment process works, which parties […]
While restaurants and cafes used to have to deliver the food themselves, the process has undergone quite a few changes in recent years, with the advent of online food delivery platforms, with UberEats, Deliveroo and GrubHub as newer examples. If you’re looking to create your own delivery platform, there are several things we can learn […]
Did you know that many e-commerces fail because of their delivery options? It might be the cost is too high, the lack of delivery options, or quite simply that customers don’t trust the delivery promise. Therefore, you can drastically improve your online sales by simply focusing some attention on your delivery strategy and acting upon […]
During the 1990s, when the internet was first coming into its own as a sales venue, online grocery businesses such as HomeGrocer and Webvan crashed and burned. It seemed like a natural fit for consumers to use the convenience of online ordering to procure their daily staples, but the traditional grocery business model didn’t translate to an […]
