Mobile shoppers are subject to several other distractions, like texts and notifications. From screen load time to the level of ease in the checkout process, there are several ways business owners can optimize their websites for e-commerce sales, which we will look at in this article. Shoppers, especially millennials and Gen Zers, favor the convenience […]
The widespread access to the internet has levelled the retail playing field, making it easy for individuals and businesses to sell products without geographic limitation. In 2020, U.S. e-commerce sales, thanks to a boost due to the COVID-19 pandemic, grew 44% and represented more than 21% of total retail sales, according to various reliable sources. […]
There’s no doubting the importance of an Internet presence for retailers. Even if you have a brick-and-mortar site, having a virtual space allows you to keep selling even after-hours and generate high volumes of profit while avoiding massive inventory and capital costs. Nonetheless, the added competition from retailers around the world, all of whom only […]
Welcome back to our 2-part series on how to improve your promo code business strategy. In the previous section, we talked about what promo codes are and how they work. This article will cover 6 tips on how to maximize the potential of your promo codes. Used sensibly, promo codes are not only a way […]
Small business owners understand the importance of increasing brand awareness and attracting new clients. Your business may be small, but that doesn’t mean your client base has to be. No matter your industry, lead generation is essential for your overall success, and it can help you attract the clients that will allow your company to […]
Welcome back to part 2 of our e-commerce search engine optimization crash course. As we mentioned in part one, this article was developed with help from our friends at Linkeo Ltd. Today, we’ll be looking at detailed instructions for an effective e-commerce SEO strategy, starting with: Use the Right Keywords Yes, keywords still matter. While […]
If you want to get more traffic and sales to your e-commerce website, then on-page SEO is a critical first step. There’s a multitude of how-to articles and tutorials on the web offering general SEO advice, but far fewer that specifically address the needs of e-commerce entrepreneurs the same way that the experts at Linkeo […]
Hello one and all, welcome to part three of our ongoing series on advertising your online platform. We’ve already covered content marketing and influencer marketing in previous articles, and this time, our friendly experts at Linkeo Ltd. will be covering the basics of a few techniques. How to Promote a New Online Store with Email […]
Welcome back to our series on advertising your online platform. Our first look was at Content Marketing, where we explored the benefits of creating blog posts and other content to raise awareness for your e-shop. This article looks at a second marketing technique that might help you connect with the younger crowds. How to Promote […]
I read a statistic recently that said 90 percent of new online businesses fail in the first four months. Four months! The reasons for this? There are many. Having spoken to the experts at Linkeo Ltd recently, here are the top 7 reasons people seem to fail at starting their own online business, and how […]
