As discussed in the first part of this article, after the rise of eCommerce during the COVID-19 outbreak, the shift in online behaviours and customers’ expectations created a make-or-break moment for online retail. Most companies mainly focused on ensuring business survival and continuity in 2021. Some efforts included ramping up their digital commerce strategy to […]
In 2021, businesses were focused on adapting to continued e-commerce growth and grappling with physical spaces “opening up”. While the year was all about digital transformation, 2022 is going to be more about differentiation and customer expectations. As global e-commerce sales surpass 1 trillion USD in 2022, businesses need to prioritize the customer experience to […]
E-commerce has revolutionised the business world, with a lot of small businesses positively influenced by these changes. With the increased availability and accessibility of creating and implementing an e-commerce platform, large companies are no longer the only ones to enjoy the benefits of selling products online. Small businesses have found success online and these companies […]
In today’s digital world where everything moves fast, it’s essential to have up-to-date information so that you can monitor the performance of your business, whether it be in terms of customer interaction, the success of your promotional campaigns and shifts in buying trends. Therefore, you need to have the means to obtain and analyze real-time […]
Attracting and retaining the attention of shoppers online is pretty difficult, especially since a high number of online retailers are all competing for the same customers. A very effective tool in reaching out to and connecting with clients is online coupons that offer discounts and promotions – after all, who doesn’t like to get something […]
Did you know that many e-commerces fail because of their delivery options? It might be the cost is too high, the lack of delivery options, or quite simply that customers don’t trust the delivery promise. Therefore, you can drastically improve your online sales by simply focusing some attention on your delivery strategy and acting upon […]
Before the current pandemic forced most of the world to seek refuge indoors and avoid human contact, only about 7% of people in Western countries did their food shopping online. Suddenly stores were expected to deliver to more than 90% of homes. Not surprisingly, there were teething problems. The situation has now stabilized, and this […]
